What is Internet Architecting?
Maybe what you need is just a basic website. Maybe you could benefit from more, but have convinced yourself that all you need is a basic website. Maybe you are oblivious or maybe you are just plain cheap… all are legitimate reasons for doing nothing more than the minimum. Let me save you any further investigation of my practice and suggest you consider this route.
Okay, you’re still here, let’s talk about Internet Architecting. The internet has evolved from a place to “be found”, to a place to conduct business. While there are still many businesses that have yet to even jump on the “be found” train, Mordue Greenlight is focused on those who are looking to go to the next level… monetization.
Social Media has its place, and we offer that as well, but it is a means to an end. Social buzz does you little good if you cannot convert it to your goals. First things first. These are some of the Internet Architecting projects we work on:
- eCommerce Sites
- If you sell products, or services that are either physical or virtual, you may benefit from an eCommerce enabled site. eCommerce sites can be complicated. They have to be able to do more than just display your wares, the site has to take on the job of selling them also. Many eCommerce sites fall short in the selling side of the equation, instead focusing on quantity of products or breadth of line… basically playing a numbers game, or at the other extreme, inundating prospects with mountains of specs and features. But there is a correct and effective way to do this.
- Membership Sites
- “Recurring Revenue” is a recurring theme these days. If you have a deep knowledge or expertise in a particular area, you may benefit from offering it in a structured way. Membership Sites may provide an appropriate structure. You provide your expertise to those who want it on an ongoing basis, in exchange for a recurring fee. To many of these site owners spend their time split between trying to find new members, and trying to keep existing ones from leaving, not giving either enough reason. But there is a correct and effective way to do this.
- Partnering Programs
- If you have either an eCommerce site or a Membership Site, you may benefit from a structured program for ongoing referrals from partners or other influential people. Key issues here are making it easy to refer business to you, and transparency and confidence in your referral compensation plan. Too many of these programs are either overly complicated or seem shady. But there is a correct and effective way to do this.
- Home Base Website
- While the above structures can usually be “bolted on” to an existing site, you may benefit from a fresh start, providing for a smooth interface and fully integrated navigation system. There is a correct and effective way to do this.
- Webinar Marketing
- If your product or service requires a more personal touch or more explanation or is a high ticket item, you may benefit from an automated webinar component. We developed a proprietary, automated webinar application that we make available to our client projects. Too many people have adopted a “Build it and they will come” mentality. But there is a correct and effective way to do this.
- Internet Television
- If your product or service is based upon you or your personality, you may benefit from an Internet Television Show. We produce HD quality shows, as well as marketing and other videos from our state-of-the-art production facility in St Petersburg, FL. Video in all forms is very hot right now, and too many people are trying to ride this trend with poorly self-produced content that often has the opposite effect. But there is a correct and effective way to do this.
- Putting it all Together
- Imagine for a moment, that you have a site all about your business. People arrive at this site either directly, or from a professionally produced automated webinar or a weekly internet TV show they watch on iTunes. They learn about you and are given the opportunity to easily buy some of your products. They are also given the opportunity to “join” your site and reap the benefits of membership in exchange for an appropriate recurring fee. People you know, and possibly members of your site, are also given the opportunity to easily refer business to you in exchange for some fair compensation. You have systems built-in to automatically handle financial transactions as well as track how everything is going. You have the ability to easily add products and content, while knowing that you are just one click away from help. Your site is completely integrated with all of the popular Social Media platforms to help you drive continuous traffic. Sounds pretty good. Internet Architecting is the process of putting all the components together in… you guessed it… a correct and effective way. That’s what we do.
